SERP battle FAQ
Basically, use this tool to track down the performance in SERPs of your own website on important keywords or search terms compared to competitors. You can also use it to see how two different pages within the same domain rank in SERP's for the same keyword or phrase.
If you just want to see how your webpage performs on a keyword in different searchengines, use the SERP Rank checker instead.
► What is Strict Evaluation?
By default a hit is considered as a match when it is within the #Webpage scope or deeper. If checking Strict Evaluation only results exactly equal to #Webpage will be detected as a match. Use this, if you want to check SERP Ranks for different pages within the same scope - eg example.com/articleid=345345 vs example.com/articleid=999122
► When to use Phrase Search?
Whenever you need to match the exact phrase. There can be huge effect for a webpage SERP position between searching with or without phrases. Searching for president barack obama 2010 gives af different result, than searching for "president barack obama 2010". However, most users search without phrases, but using this option to examine your Long Tail-keywords could be useful.
► What is SBS?
SBS - "SERP Battle Score" - (mostly for fun) is an experimental calculated value giving an impression of a
webpage overall performance in SERP's. At the moment something like (where r is SERP Ranks, P is best or primary rank and n is Rank count) :
SBS = (((100-r¹)+(100-r²+(100-rⁿ)..)/(n*(P¹*0,1)*100))*100
(none scientific correct expression) The pseudo algorithm above vary according to my findings. Extremely good presence is rounded down to 100. SBS mainly describes presence, or volumen.
For the SERP Battle conclusion, a #1 SERP position and SERP's with sitelinks will always win over bigger SBS.